Lori Senecal: Changing the Face of Digital Marketing

Even though the internet as we know it today has been around for over 20 years, some of the amazing tools available because of it, is a relatively recent phenomenon. Social media in various forms has been around for a while, but it wasn’t really until mobile devices came along it really exploded. The problem with marketing departments of many companies is that they have not taken advantage of the full potential of digital marketing. Marketing through various social media platforms is still a timid subject for many marketers. This is a pity because there has perhaps never been a time in humankind’s history, where you can take knowledge and awareness of a product directly to the consumer, as quickly and easily as today.

This is thanks to in part because of the various technologies attached to social media, such as GPS- targeted advertising. This allows marketers to bring the attention of the customer based on their location, need and time, which is indeed revolutionary. This is called trigger based or behavioral marketing. And one of the most potent platforms to do this would be the social media platform, Facebook. However, even this form of marketing is not without its rules, and the following are a few tips courtesy of Ad Age.

  • Keeping it real with real experiences and real people
  • Including videos that have the potential for going viral
  • Including content that makes the receiver want to share it with others
  • Adding great visuals to lure the person browsing to visit sites

Lori Senecal

Crispin, Porter & Bogusky, or CP&B, is a leading marketing and advertising firm based in Boulder, Colorado. Lori Senecal took over as CEO in 2015 and has already taken the company on a trajectory, never before seen. This is because Lori Senecal recognizes the potential of digital marketing and set about taking advantage of it by promoting trigger based marketing techniques. She opened offices abroad and created an international presence as well. Even though CP&B is playing on the national and international level, Lori makes sure the company works with local businesses as well. Lori has an eye for talent and once found, she helps them become top notch marketing executives.


Scott Rocklage: A Celebrated Scientist With an Impressive Career

Scott Rocklage is a Managing Partner at 5AM Ventures, a capital firm that supports its clients in the start-up and early stages of their business. Its clients are mostly in the science, medical and biopharmaceutical fields. Scott has more than 30 years in the healthcare field.

With his remarkable management skills, he led the successful approval of 3 vital New Drug Applications by the FDA. These are Omniscan, Cubicin and Teslascan. Additionally, he has seen six drug candidates go to clinical trials. Scott has an impressive scientific background and strategic leadership skills.


Dr. Scott Rocklage holds a Ph.D. in Chemistry from the Massachusetts Institute of Technology (MIT) and a Bachelors degree in Chemistry from the University of California. In 1989, Dr. Rocklage joined Nycomed Salutar, a diagnostic imaging firm where he served as the CEO and President. Read more: Scott Racklage | Crunchbase

In 1994, he moved to Cubist Pharmaceuticals where he was the chairman and CEO. In 2003, Scott joined 5AM Ventures as a Venture Partner and was promoted to Managing Partner in 2004. Dr. Rocklage has served as CEO and president in other firms such as Nycomed Interventional, Amersham Health, EPIRUS Biopharmaceuticals and Ilypsa. He also worked as a director in other organizations such as Protana and Achaegon.

Scott is the Chairman of the Board of Cidara, Kinestral, and Rennovia and also serves on the Board of other firms such as Relypsa, Pulmatrix and Epirus. Dr. Rocklage is also a renowned author and has made over 100 peer-reviewed publications. With his creative skills, he has invented more than thirty U.S. patents.


Scott Rocklage is a celebrated philanthropist. Together with his wife, Patty Rocklage, they donated $0.25 Million to aid in the renovation of MIT’s nano chemistry and nanotechnology labs. Scott stated that this was an appreciation to the institution for laying a firm foundation for his career and professional life.

MIT put up a plaque as a way of honoring Scott and his wife. Rocklage is also a Board member at Whitehead Institute, a non-profit organization that specializes in educational and biomedical research.

Scott Rocklage is indisputably a brilliant manager and leader with an outstanding academic background. He continues to make a great impact in the healthcare and science industry.

Salvi Rafael Folch Viadero Tries to Help Grupo Media

     The media is a huge part of Mexico and of Spanish countries in general. It is something that people rely on and something that will always be there to help the people have an understanding of what they can do to make things better in their own lives. The leaders of the media companies need to make sure that they are going to make things better for the people who they work with and that has given them the chances that they need to try new things. For Salvi Rafael Folch Viadero to be able to try different things, he has to be sure that he is getting the right opportunities with Grupo Televisa.

The idea behind Grupo Televisa is that they are providing different things to the people who they are working with. They are a media company and they know a lot about what they can do to make the media better. Since Salvi Rafael Folch Viadero has done everything that he can for the company and since he has been committed to the company, he knows what he is doing. He has also been able to do this with other companies and is confident that the outcome with Grupo Televisa will be the same.

While Salvi Rafael Folch Viadero is doing what he can to help the people who also work with Grupo Televisa, he knows that he will have to try different things and make sure that other people are on board too. There have been many times when Salvi Rafael Folch Viadero knows what he can do but does not have the help of others. This has given him the opportunity that he needs to be successful and to show people what they can get out of the companies that are working with the media and production specialists.

Securus Technologies – Helping Law Enforcement Officers Get an Edge over Criminals

Many companies are operating in the correctional sphere, and one of the most familiar names in the industry is Securus Technologies. The company was established in the year 1985, and it started with the motto to modernize the incarceration experience, and it contributed immensely to make it happen. At present, more than 1.2 million inmates in the United States and Canada use its services. More than 2,600 law enforcement agencies are using the crime prevention and investigative technology and solutions that the company provides. Securus Technologies has a broad portfolio of products and services, which has improved many different facets of the correctional sphere.



I use the calling cards provided by Securus Technologies and can say that it is one of the most economical calling cards in the industry today. As I have used the phone and video services of other companies as well, I can say that the services offered by Securus Technologies are far more advanced and superior. The services and products provided by Securus Technologies are seamless, and it helps the users to get complete value for money. The superior services of Securus Technologies are also because it holds more than 600 patents to its name, which gives it an edge over other service providers in the industry.



Securus Technologies has been in the news lately because it is flooded with positive comments from the law enforcement agencies and its officers. Many of the officers have written letters to the company saying how their products and services help the officers to perform their duties. As per the law enforcement officers, they feel much safer in the line of duty when equipped with the technology offered by Securus Technologies. It is one of the most advanced services in the field of investigative solutions, and it provides law enforcement officers a competitive edge over the criminals.



How Entrepreneur Sawyer Howitt Plans To Revolutionize Retail

UPDATED August 7th, 2017 – Head over to affliatedork.com to read Sawyer Howitt’s most recent article. He continues his series of tips and tricks for up and coming millennial entrepreneurs. This latest article tackles how to better hone your business skills in the workplace and a young entrepreneur.

UPDATED July 7th, 2017 – Sawyer Howitt just recently published an article discussing the top industries for millennial entrepreneurs. Read the article to learn more.

Sawyer Howitt is an entrepreneur that works for Portland, Oregon-based Meriwether Group. Meriwether Group is a company that provides business services to entrepreneurs. They help companies, regardless of size, accelerate their business through the knowledge and serves that the team at Meriwether Group supplies them. Meriwether Group can also help their clients with financing whether it is short or long term capital.

As a Project Manager at Meriwether Group, Sawyer Howitt is focused on the world of retail. The project he is working on is using RFID technology to speed up the shopping experience. In a retail store, every product has a RFID chip on the packaging in order to track it. Sawyer Howitt’s plan is to use these chips in order to allow customers to simply leave the store and be automatically charged for what they carry out of it. There will be no need for cash registers or lines which will dramatically speed up the experience.

Source:  https://plus.google.com/106374879342400822061

UKV PLC And Their Amazing Wine Selection

UKV PLC is one of the best companies in the world for those who need help with wine purchasing. Someone who comes to this company’s website to shop will find many of the best wines in the world, and they will be impressed with what they see. They will notice that the company has many varietals to choose from, and they may learn quite a lot about the art of making wine. This article shows how UKV PLC helps everyone buy better wine.

#1: What Is The Purpose Of UKV PLC?

UKV PLC is a brand that has brought together all of the finest wines in the UK, and they have covered every varietal that someone may imagine. They help their clients use something such as champagne when they need, and they will do the same with dry wines and dessert wines. Every choice they make will suit their family table, and it helps them prepare better food.

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#2: There Are Many Shoppers

Anyone may come to the UKV PLC website at any time, and they will find that they may buy online and have the wines shipped at any time. The wines may be sent to any location around the world, and the wines will be perfect for the taste buds of the person who bought them.

#3: Saving Money

The company wishes to save money, and they will show their clients that there are many ways to save on each purchase. They have kept their prices competitive for all, and they have helped their clients make wise decisions that are proper for them and all those around them.

Someone who shops with UKV PLC will find the wines they need, and they will be impressed with the flavor. Each wine is made in the UK style that offers its own flavor and body.

Learn more about UKV PLC: https://www.prnewschannel.com/2016/12/08/uk-vintners-advise-best-wines-for-the-holidays/