Lori Senecal, the CEO, and president of Kirshenbaum Bond Senecal and Partners has created a name for herself in the industry. She has held several senior positions in various companies and each time she leads the respective company to glory.
In 2015, she was named as the global CEO of CP & B, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html, a role she assumed while still working MDC Partners. In her new position, she is responsible for controlling and coordinating the company’s development at global levels. Her talent in business leadership and expertise in management prompted her promotion to the position.
She has a long career history and skills in working with various international companies including Nestle, BMW, and Coca-Cola. Previously, Lori used to work for KBS when it was a small domestic company with only 250 employees. Through her leadership, the company was able to grow beyond leaps and bounds to become a multinational enterprise with over 900 employees.
Also during this time, the company was listed by AdAge as a leading agency for three years consecutively. The same advertising company named Lori as the woman to watch due to her outstanding leadership skills. KBS deals with content creation, startup investments, and technology services.
She is known for her role in KBS of spearheading the establishment of the client stock index, a system that helps demonstrate an agency’s commitment to maximizing clients ROI.
Her career history started at McCann Erickson Worldwide where she was the President for its New York office. In her position, Lori handled strategic planning, creativity and account administration. These roles saw her influence several innovative approaches and practices in the industry.
Positive Impact on Employees
Lori Senecal is known for her dutiful nature of encouraging and brooding employee personal talents. She believes in allowing them to follow a career path that is related to their hobbies. During the 3% Conference, Lori challenges employees to come up with projects and startup which she supports fully. This way, she has been able to nurture a lot of talent.
In a Huffington Post interview, she admits that with all the companies she has worked for, she leaves a culture where employees are encouraged to make a career out their passion. She also firmly believes that employers should work as motivators to their employees and that they should lead by example.
Lori always encourages the creation of platforms whereby junior members in any company are given an opportunity to discover their hidden talents. This, she believes by planning invention creation competitions.