Doe Deere, the Unicorn Queen of Lime Crime

Doe Deere is anything but ordinary. She is as bright and bold as the colors of her makeup.

 

Doe’s real name is Xenia Vorotovaand. She’s originally from Izhevsk, Russia. She moved to to New York at the age of 17. Doe’s earlier careers were a DYI clothing on line business, and a career in music. Following her true passion for fashion, makeup and hair, Doe launched Lime Crime in 2008. The company was a small internet based endeavor, with glittery products in creatively designed packages. The packaging was just as important as the product. Great products deserve to be packaged in fun, creative packaging.

 

Brightly colored lipsticks soon followed. Lime Crime makeup was marketed as make up for Unicorns. Their audience was the young Gen Y and millennial consumer. Colors were bright and bold, accentuating individuality. Lime Crime cosmetics are 100% vegan and cruelty free. No testing is done on animals.

 

As the company became hugely successful as an on line retailer, they expanded into retail markets in the US and abroad. Lime Crime is now carried by Ulta Beauty, Bloomingdales, Urban Outfitters, Impressions Vanity, Planet Beauty, Impressions Vanity, Riley Rose and The Sev. Lime Crime is sold in the UK, Russia, Mexico, Canada, Australia, New Zealand, Indonesia, Thailand, Poland, and China.

 

Lime Crime is considered a cult brand, meaning a brand that stands above the crowd in it’s own unique way. As the brand matured a bit, it gained more mainstream momentum as more and more young women embraced bold color for their look. Doe Deere’s entrepreneurial success is based on true uniqueness and self expression, and she strives to bring that out in every one of her loyal customers. The original Venus brand focused on a grunge look. The newer Venus brands focus on lavenders and purples. Bright, bold purples.

 

The next inevitable product launch for Lime Crime was Hair Dye for the Unicorn Obsessed. The company offers 13 bright and bold colors for a look as unique as the individual. The dyes do not contain ammonia or bleach. They are made from vegan ingredients. The dye can be a tint or full coverage. Full color coverage include Juicy, Sea Witch, Chestnut, Squid, Dirty Mermaid, and Neon Peach. Tints include Sushi, Oyster, Gargoyle, Salad, and Kawaii.

 

Doe Deere’s entrepreneurial spirit, drive, innovation and bold commitment to individuality has created an cult beauty brand that is on top of it’s game. Where dopes she gofrom here? Anywhere she wants to.Learn more: https://websta.me/n/doedeere