After a mere two years as a bank teller, Luiz Carlos Trabuco started his ascent to executive positions within Banco Bradesco. Relocating to a branch that required a five hour drive, he was certainly ambitious. As Director Of Marketing, Mr. Trabuco set plans in motion to reach out to clients and use his outstanding people skills to market products and services to customers. His hard work and dedication improved profits, reduced losses, and paved the way to begin the climb of the corporate ladder.
After becoming the head of the insurance sector of the institution, he achieved a 35% increase in the entire company’s net profit. By targeting customers to better serve their individual goals, Luiz Carlos Trabuco credited his success with listening to the customers needs, tailoring services to fit those needs, and offering additional products and services that could further benefit the customer.
Luiz Carlos Trabuco earned his high school diploma ahead of his class, and continued his education at the University of Sao Paulo, along with School of Sociology and Politics of Sao Paulo, where he earned his two degrees. His Bachelor’s degree in Philosophy, and his post graduate in social psychology. This allowed him the education required to acquire the position he holds today, President of Banco Bradesco. This is a long way from the entry-level bank teller he was hired to be in 1969.
For nearly a decade, Luiz Carlos Trabuco maintained his coveted position as CEO of Banco Bradesco, serving the bank and it’s clients very well. At the time, the President was Mr. Lazaro Brandao. Only the second Person to hold the position in the bank since its opening, the 91 year old President had been the head of the bank since 1990, and he felt it was time to retire. Luiz Carlos Trabuco was then promoted to take his place, a job it took him 40 years of loyalty to the Banco Bradesco to achieve.
Now that he is President of the bank, his position will need to be filled. There are seven candidates to consider for the position, and Mr. Trabuco is a tough act to follow. However, Mr. Trabuco’s track record shows, he is more than capable of making terrific decisions. Appointing the next CEO will prove to be no challenge for the 40 year veteran of the company.
Mr. Trabuco has been a role model for many Brazilians. His hard work and dedication made him the highest paid and most successful banking executives in all of Brazil.