Even though the internet as we know it today has been around for over 20 years, some of the amazing tools available because of it, is a relatively recent phenomenon. Social media in various forms has been around for a while, but it wasn’t really until mobile devices came along it really exploded. The problem with marketing departments of many companies is that they have not taken advantage of the full potential of digital marketing. Marketing through various social media platforms is still a timid subject for many marketers. This is a pity because there has perhaps never been a time in humankind’s history, where you can take knowledge and awareness of a product directly to the consumer, as quickly and easily as today.
This is thanks to in part because of the various technologies attached to social media, such as GPS- targeted advertising. This allows marketers to bring the attention of the customer based on their location, need and time, which is indeed revolutionary. This is called trigger based or behavioral marketing. And one of the most potent platforms to do this would be the social media platform, Facebook. However, even this form of marketing is not without its rules, and the following are a few tips courtesy of Ad Age.
- Keeping it real with real experiences and real people
- Including videos that have the potential for going viral
- Including content that makes the receiver want to share it with others
- Adding great visuals to lure the person browsing to visit sites
Crispin, Porter & Bogusky, or CP&B, is a leading marketing and advertising firm based in Boulder, Colorado. Lori Senecal took over as CEO in 2015 and has already taken the company on a trajectory, never before seen. This is because Lori Senecal recognizes the potential of digital marketing and set about taking advantage of it by promoting trigger based marketing techniques. She opened offices abroad and created an international presence as well. Even though CP&B is playing on the national and international level, Lori makes sure the company works with local businesses as well. Lori has an eye for talent and once found, she helps them become top notch marketing executives.