Marketing Guru Joseph Ashford on Key Marketing Tips
Joseph Ashford is a well-known London based marketing guru. He prides himself in close to decades-long expertise in helping startups develop content, strategize and strategically market to advance growth. Ashford is a transformative leader and an avid entrepreneur. He faced numerous hardships in his childhood days, which informed his ability and creativity to find and make the best of unique opportunities rarely seen by his peers. Joseph Ashford is the founder and a non-executive chairman of K4 Global, a marketing consultancy firm based in London. Before launching K4 Global, Ashford worked in multiple companies fervently, from entry-level jobs to managing positions where he amassed leadership and entrepreneurial expertise, which has helped him seed success in K4 Global, Opulence and the Butterfly Foundation.
The marketing expert Joseph Ashford points out some practical and applicable marketing tips that startups can adopt to advance sustainable growth. He advises entrepreneurs to embrace social media and establish their presence on Instagram, Twitter, YouTube and Facebook. Social media will enable startups to reach a larger target audience faster. Mr. Ashford also touts the need to invest in developing top-notch content that sets one apart from other competitors. He insists that startups should focus on being authentic and trustworthy to their clients and stakeholders. Content should influence customers and advance the potential to grow sales.
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Joseph Ashford advises startups to leverage paid adverts strategically on different platforms. In addition, new enterprises should take advantage of events physically and virtually as an ideal way to market their brands. Ashford says that businesses should adopt new communication platforms such as Skype, zoom and video conferencing to conduct global meetings and market themselves remotely. According to Joseph Ashford, sourcing for a strategic team with a track record on successful marketing, such as the K4 Global, is critical for startups to grow their brand and dominate their specific industries.