The pioneering beauty brand Lime Crime has opened a new and exciting chapter in their storied path. The rags-to-riches niche cosmetics label has been purchased by Tengram Capital Partners, one of the leaders in private equity acquisitions. The Tengram Capital Partners specialize in branded consumer and retail companies that, with their expert involvement, stand to explode in marketplace popularity. Lime Crime certainly falls into that category and its founder, the irrepressible Doe Deere, couldn’t be happier about this new trajectory for her booming ten year old phenomenon.
Doe Deere, who began her career as a member of a rock band, took that sensibility and translated it into a start-up cosmetics company that shook up the beauty industry. With bold colors, innovative products and contemporary motifs, Lime Crime began attracting devotees. Lime Crime also attracted a large population of consumers who had a strict social and environmental conscience. Always vegan-based, cruelty-free and digitally focused, this partnership will enhance Lime Crime’s core cult following while broadening its exposure.
New CEO, Stacy Panagakis brings powerful experience with a background portfolio including Clinique, Origins Natural Resources, Stila Cosmetics and, most recently, Fresh and Fresh.com. Founder and “muse-in-perpetuity” Doe Deere will sit on the Board of Directors and continue to encourage the Unicorn culture she has established during Lime Crime’s birth and adolescence. She has stepped back from daily hands-on participation, but will be an ever-present inspiration as the company moves forward.
With Tengram Capital Partners’ commanding history, this new partnership with the sassy Lime Crime brand is certain to continue making waves in the beauty industry. Lime Crime will continue to offer a wink to its already strong followers, honor its core values and Tengram Capital partners will enhance this foundations with its considerable financial prowess. Ms. Deere wouldn’t have it any other way.